The National Quality Forum (NQF) awarded its inaugural Consumers and Patients for Quality Award to Robert Krughoff, founder and president of the Center for the Study of Services (CSS)/Consumers’ CHECKBOOK, an independent non-profit organization and NQF member that helps consumers make smarter choices about their healthcare. The award is in recognition of Robert’s leadership role in improving transparency in healthcare and promoting greater consumer understanding of healthcare information. Established by NQF this year, the annual Consumers and Patients for Quality Award recognizes the outstanding contributions of consumers and patient advocates to improving healthcare quality. NQF spoke recently with Robert about his work and the award.