Policy and Guidelines
NQF counts a wide variety of healthcare stakeholders, including consumer
organizations, public and private purchasers, physicians, nurses, hospitals,
accrediting and certifying bodies, supporting industries, and healthcare
research and quality improvement organizations among its over 400 Members.
NQF’s unique structure enables these private- and public-sector stakeholders to
work together to craft and implement cross-cutting solutions to drive
continuous quality improvement in the American healthcare system.
Many NQF Members choose to display their affiliation with NQF. This NQF Member
Logo Use document provides
direction on how to receive prior written approval and how to demonstrate
proper use and placement of the NQF Member logo in marketing and promotional
materials.
This memo also covers our graphic design standards and other style elements. These
guidelines must be applied to all marketing and promotional materials bearing
the NQF Member logo, including but not limited to:
- Websites
- Presentations (PowerPoint)
- Media materials (press releases, fact sheets, etc.)
- Newsletters (print and electronic)
Please note: the NQF Member Logo is only intended to denote membership affiliation,
and in no way endorses a Measure, product or practice. For additional guidance
on appropriate Member logo use, please contact the NQF membership department directly.
Becoming an NQF Member is a newsworthy event that should be shared with both internal
and external audiences. Make sure you announce that your organization has
joined a diverse group of healthcare stakeholders, working to improve the
quality of American healthcare by infusing daily health practices with higher
standards and routine measures of how and when patients’ needs are being
effectively and efficiently met.
Please
familiarize yourself with all components of this document and contact the NQF membership
department with any questions at (202)
783-1300 or members@qualityforum.org.
Prior Written Approval
All NQF Members are entitled to use the NQF Member logo in marketing and
promotional material provided they remain in
Good Standing (dues paid and current) and have received prior written
approval.
In order to receive prior written approval, NQF Members should submit a screenshot,
draft or sample of the marketing or promotional material, clearly demonstrating
that guidelines have been followed. Material should be submitted with
reasonable time to allow for review and implementation of any further guidance
prior to activating a web page or printing of a finished piece.
Prior written notice will be provided via email for each instance of requested use. All
requests should be sent to members@qualityforum.org allowing for 24 hour confirmation of receipt.
NQF Member Logo Use
The
National Quality Forum (NQF) leads national collaboration to improve health and
healthcare quality through measurement. NQF Members are encouraged to display
their affiliation with NQF by using either or both of the NQF Member logos.
Graphic Standards
The
Member logo may never be redrawn, or modified in any way. All three parts of
the Member logo MUST be used together and no part or portion of the Member logo
may be reproduced separately. Following these graphic standards will benefit
both your organization and NQF by helping to build the NQF Member brand.
Logo and Sizes
To ensure legibility, the NQF Member logo should never be reproduced in sizes
smaller than what is pictured below (smaller than 2.0 inches in width).
A minimum amount of space around the logo is required at all times to ensure it
appears in a clear visual field. No other object such as type, photography,
borders, edges, etc. may appear in the empty space. The minimum border (margin)
of empty space around the NQF Member logo should be 1/3 x, where x equals the
width of the logo. Colors may not be altered or changed.
Logo File Formats
Artwork is provided in PNG and EPS file formats upon request.
NQF Member Logo Placement
NQF encourages all Members in Good Standing
to prominently display the NQF Member logo in appropriate marketing and promotional
material. By using the logo in a manner consistent with these guidelines, NQF
Members will help reinforce the NQF brand and their connection to the nation’s
premiere not-for-profit, nonpartisan, membership-based organization that works
to catalyze improvements in healthcare.
Website
The NQF Member logo should be placed in a prominent position (e.g., top of
homepage, near navigation buttons) on the homepage of a Member’s corporate
website. For maximum impact, the NQF Member logo should be hyperlinked to: https://www.qualityforum.org/Home.aspx.
Marketing and Promotional Material
All marketing and promotional material that refers to or utilizes the NQF Member logo requires
the prior written approval of the
NQF membership department. Please submit marketing materials for our review as
soon as practical. We recommend that NQF Member logo be placed in a prominent
position on the masthead, header, or footer of presentations,
press releases, fact sheets, newsletters, and any other material that serves to
identify affiliation with NQF according to above referenced graphics standards.
Prohibited Use
The NQF Member logo cannot be used
in a manner inconsistent with these guidelines. Use of the NQF Member logo in
no way implies endorsement of any Measure, product or practice. Use of the NQF
Member logo without prior written approval represents prohibited use. Please
contact NQF membership department directly with any questions about intended use.
Agree to Terms
Organizations that have failed to renew their annual membership in NQF and been officially notified
of their lapsed status must immediately discontinue all use of the NQF Member
logo on any and all material.
By accepting the NQF Member Logo
graphic, NQF Member agrees to all terms outlined in the NQF Member Logo Use document, as may be amended from time to time.
Please familiarize yourself with all components of this document and contact the NQF membership
department with any questions at (202)
783-1300 or members@qualityforum.org.
