Bowman - Leadership - Story 


Engaging Patients for Better CareNQF recently spoke with Healthgrades Chief Medical Officer Brad Bowman, MD, about patient engagement and how it can be improved. Brad is a panelist at NQF’s upcoming Annual Conference, April 7-8 in Washington, DC, where he will join Kevin Larsen, MD, of the U.S. Department of Health and Human Services Office of the National Coordinator; Deborah C. Peel, MD, founder of the nonprofit advocacy organization, Patient Privacy Rights; and moderator Joanne Kenen, healthcare editor at POLITICO Pro.

Healthgrades is one of many patient resources for information about physicians and hospitals. Brad joined the organization in August 2015 and before that was senior vice president of clinical innovation for WebMD. An internist by training, he applies computer simulation techniques and electronic data collection and communication to help patients and physicians make better healthcare diagnoses and treatment decisions.

NQF: Have we reached a tipping point for patient engagement in healthcare?

BB: No, not even close. We’ve barely scratched the surface.

NQF: What are the major obstacles that we have to address?

BB: We need to use the right data for the job. Clinical data will not get us very far. Only when we truly understand each patient, where they live, and how they live will we be able to achieve meaningful person engagement.

NQF: What is the role of measurement in this effort?

BB: Measurement is everything, but we need to measure impact on clinical outcomes. Engagement for the sake of engagement isn’t meaningful unless it can be tied to improvements in clinical care and outcomes.

NQF Annual Conference
2016 Annual Conference#E4801CBrad Bowman, MD: Engaging Patients for Better Care